Events | 2009.10.29
Converse & Pepsi Share Vision of Music in Marketing at MIDEM
PARIS--(BUSINESS WIRE)--In a unique event, Pepsi and Converse, two brands that share a taste for the avant-garde approach to music in marketing, will come together for the first time at MIDEM, in Cannes. During the "Images and Brands” conference on 25 January, Geoff Cottrill, Chief Marketing Officer of Converse and Frank Cooper III, SVP Chief Consumer Engagement Officer of PepsiCo Americas Beverages, will discuss their respective music strategies with Rob Stone, co-CEO of the Cornerstone A
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