Coca-Cola Invites Fans around the World to Express Their Football Celebrations

ZURICH--(BUSINESS WIRE)--The Coca-Cola Company today unveiled elements of a global integrated marketing campaign inspired by the joyous dance celebrations familiar to Africa, the host continent for the 2010 FIFA World Cup™. The campaign developed to support its sponsorship of the landmark sporting event is an extension of the current Coca-Cola brand platform “Open Happiness.” The campaign, showcased during a global press conference attended by Coca-Cola Chairman and CEO Muhtar

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