One of North America's top authorities on faith-based marketing and word-of-mouth marketing will address the travel industry, for the first time ever, at the World Religious Travel Expo 2009. The World Religious Travel Association (WRTA) just named Greg Stielstra, the marketing director behind The Purpose Driven Life, the fastest-selling hardcover book in American history and a faith-based marketing phenomenon, as the headline speaker at this fall's celebrated event. Stielstra is also best known as the author of Faith-based Marketing: The Guide to Reaching 140 Million Christian Customers (HarperCollins, 2005) and PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (Wiley, 2009). (PRWeb Sep 3, 2009)
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