NEW YORK--(BUSINESS WIRE)--Light Reaction, a mobile-first performance advertising business that is part of Xaxis, announced today it has named Rosa Markarian as VP of global business operations and promoted Jennifer Lucas to senior global marketing manager. Markarian joins from Xaxis where she was director, product and training, EMEA. Lucas has been with Light Reaction from its early development stage, serving in the role of global marketing manager. Markarian will be based in Dusseldorf, Germa
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