Industry | 2010.08.10
China Post Group and Acxiom Sign Cooperation Agreement to Expand China’s Direct Mail and Database Marketing Business
BEIJING--(BUSINESS WIRE)--Acxiom® Corporation (Nasdaq: ACXM), a global leader in marketing technology and services, today signed a strategic cooperation agreement with China Post Group to jointly expand China’s direct mail business by leveraging database marketing services. Li Guohua, Vice President of China Post, John Adams, Acxiom Global COO and executive vice president, and executives from both parties attended the signing ceremony. Li Guohua said, “Although the direct mail industry has grown
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