Industry | 2010.02.24
“Dare to Fail” Sonberg Tells Oslo IPREX Conference
ATLANTA--(BUSINESS WIRE)--“PR people will find it increasingly difficult to work at the heart of senior management unless they innovate,” according to Claus Sonberg, Executive Vice President, Corporate Communications and Investor Relations, SAS Group. He said that the industry should abandon its “can’t do” culture and dare to fail. He was speaking in Oslo last week during the annual Global Leadership Conference – The Future of PR – run by IPREX, the worl
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