Industry | 2009.09.17
PRSA Seeks Industry Agreement on Measurement Standards
NEW YORK--(BUSINESS WIRE)--(http://media.prsa.org/article_display.cfm?article_id=1392) — In an effort to move the public relations industry closer to agreement on standardized methods of program measurement, the Public Relations Society of America (PRSA) is issuing a set of recommended metrics and approaches (http://www.slideshare.net/prsa/documenting-the-business-outcomes) for evaluating public relations’ influence on key business outcomes. PRSA is asking for industry comment —
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