Events | 2015.05.27
Cvent Study Reveals Millennial Meeting Planner Sourcing Habits
TYSONS CORNER, Va.--(BUSINESS WIRE)--Cvent, Inc. (NYSE: CVT), a leading cloud-based enterprise event management platform, recently surveyed more than 800 meeting planners to understand the generational differences between meeting planners’ sourcing behaviors as millennials rise in the meetings industry. The study found that millennials value the venue’s cost as most influential, while members of older generations value the venue’s customer service department when sourcing their next meeting loc
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