Business | 2010.09.02
Survey Reveals Product Innovations Don’t Include Customer Ideas
SANTA CLARA, Calif.--(BUSINESS WIRE)--Accept Corporation, a leader in product innovation management, today announced survey results from two polls. The findings indicate a general inability of companies to translate customer ideas into product enhancements and innovation. This represents a significant lost opportunity for companies to develop and market products based on features that customers actually need and will pay for. The first survey measured the ability within companies to translate cu
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