The jokey title hides an intriguing investigation of everyday life. The insights of Moran, a lecturer in cultural history, range from mobile phones ("they have subtly altered the already fragile social dynamic of the train carriage") to the appeal of smoking: "an international wordless language". Exploring...
Across the squeaky-floored corridors of British politics and power, huddled groups of advisers are muttering one question to themselves. A question that, if correctly answered, will generate a raft of policies that might win or lose a government: "What would Homer do?" This isn\'t some bunch of Classics-trained...